Nosmall business communications, marketing, business education, kent martin, 2guystalkingKent Martin shares perspectives, theories and outright facts of how businesses, both large and small communicate and how YOU can strengthen and improve your company communications during The 2GuysTalking Small Business Communications Podcast. http://www.smallbizcomm.com http://twitter.com/smallbizcommSmall Business Communications Podcast from 2GuysTalkingKent Martin via The 2GuysTalking Podcast NetworkMike Wilkerson from 2GuysTalking.Com2GuysTalking Podcast Network - 2010 - All Rights Reserveden http://www.MyWebSite.com/ Kent Martin shares perspectives, theories and outright facts of how businesses, both large and small communicate and how YOU can strengthen and improve your company communications during The 2GuysTalking Small Business Communications Podcast. http://www.smallbizcomm.com http://twitter.com/smallbizcomm http://blogs.law.harvard.edu/tech/rss Jitbit RSS Feed Creator Mon, 14 Mar 2011 23:31:51 -0500 http://www.smallbizcomm.comhttp://www.2guystalking.com/images/kent-martin-headshot-red.jpgHow ToKent Martin via The 2GuysTalking Podcast NetworkKent Martin via The 2GuysTalking Podcast Networksmall business, communications, public relations, how to, kent martin, 2guystalkingWhat Makes a Good Story in a Press Release?We’ve looked at what a news release looks like and what goes into a successful release. It’s time to talk about what sort of story makes for a good release. A news release that captures the attention of an editor is one that tells a story the editor’s audience will want to read. What kind of story does an audience want to read? Look in the mirror and ask yourself whether it’s a story you’d be interested in reading. If it’s a story only you and maybe your staff want to read, think about how to tell your story to the bigger audience. How to do this? By helping relate your news to the general population. The story may talk about how your company is growing, say, through an office opening or a new contract. It may mean you’ll be adding people - or maybe not - but it’s still a story of good news about your firm. And this is worthwhile news.We've looked at what a news release looks like and what goes into a successful release. It's time to talk about what sort of story makes for a good release. A news release that captures the attention of an editor is one that tells a story the editor's audience will want to read. What kind of story does an audience want to read? Look in the mirror and ask yourself whether it's a story you'd be interested in reading. If it's a story only you and maybe your staff want to read, think about how to tell your story to the bigger audience. How to do this? By helping relate your news to the general population. The story may talk about how your company is growing, say, through an office opening or a new contract. It may mean you'll be adding people - or maybe not - but it's still a story of good news about your firm. And this is worthwhile news.http://www.smallbizcomm.comMon, 14 Mar 2011 23:31:51 -0500 Kent Martin via The 2GuysTalking Podcast Networksmall business, communications, public relations, how to, kent martin, 2guystalkingPublic Relations Tools - Part 2 - Constructing the News/Press ReleaseLast time, we talked about the news release and its role in public relations. Now, we’ll deconstruct a release and explain how it works and what it should accomplish. A typical news release consists of five main parts: * A clear and consistent message - Boil down your story into a nice and concise sentence or two, then weave it into your release. A good writer knows how to do this so your release reads easily and your message doesn’t come across like a sledgehammer. The message should be prominent in the release - whether it’s in the lead sentence or perhaps a quote - so the reader, a writer for a trade journal perhaps, is compelled to carry it forward into a story.How ToKent Martin via The 2GuysTalking Podcast NetworkLast time, we talked about the news release and its role in public relations. Now, we'll deconstruct a release and explain how it works and what it should accomplish. A typical news release consists of five main parts: * A clear and consistent message - Boil down your story into a nice and concise sentence or two, then weave it into your release. A good writer knows how to do this so your release reads easily and your message doesn't come across like a sledgehammer. The message should be prominent in the release - whether it's in the lead sentence or perhaps a quote - so the reader, a writer for a trade journal perhaps, is compelled to carry it forward into a story. http://www.smallbizcomm.comSat, 14 Sep 2010 15:30:58 -0500 How ToKent Martin via The 2GuysTalking Podcast NetworkPublic Relations - Good and Effective Communications Tools - Part 1small business, communications, public relations, how to, kent martin, 2guystalkingKent Martin via The 2GuysTalking Podcast NetworkLet’s take a look at public relations and some of the tools used to practice good and effective communications. The news release - or press release, however you choose to call it - has been an essential communications tool since the birth of PR. The news release contains the storyline, message and the tone of a campaign and provides essential details about the announcement, such as the when and where and why.Let's take a look at public relations and some of the tools used to practice good and effective communications. The news release - or press release, however you choose to call it - has been an essential communications tool since the birth of PR. The news release contains the storyline, message and the tone of a campaign and provides essential details about the announcement, such as the when and where and why.http://www.smallbizcomm.comSun, 20 Jun 2010 15:30:56 -0500 How ToKent Martin via The 2GuysTalking Podcast Networksmall business, communications, public relations, how to, kent martin, 2guystalkingTelling Great StoriesKent Martin via The 2GuysTalking Podcast NetworkOnce upon a time - that’s how almost every fairy tale begins. And let’s face it, who among us doesn’t enjoy a good story told well? Just about everybody enjoys storytelling. And if you’re a small business owner trying to break through the clutter in today’s media traffic jam, that’s good news.Once upon a time - that's how almost every fairy tale begins. And let's face it, who among us doesn't enjoy a good story told well? Just about everybody enjoys storytelling. And if you're a small business owner trying to break through the clutter in today's media traffic jam, that's good news.http://www.smallbizcomm.comSun, 16 May 2010 15:30:54 -0500 Dealing with Scandals - The Small Business Communications Podcast from 2GuysTalking - Episode 2Episode 2 - Dealing with Scandals - A Transcripted Podcast from 2GuysTalking When you think back on news stories that have made headlines over the years, no doubt many of them that come to mind most quickly involve scandals, and the companies and celebrities ensnared in them.small business, communications, public relations, how to, kent martin, 2guystalkingKent Martin via The 2GuysTalking Podcast NetworkHow ToKent Martin via The 2GuysTalking Podcast NetworkEpisode 2 - Dealing with Scandals - A Transcripted Podcast from 2GuysTalking When you think back on news stories that have made headlines over the years, no doubt many of them that come to mind most quickly involve scandals, and the companies and celebrities ensnared in them.http://www.smallbizcomm.comSun, 04 Apr 2010 12:42:37 -0500 What IS Public Relations? The Small Business Communications Podcast from 2GuysTalking - Episode 1Episode 1 - Public Relations (PR) What is It? - A Transcripted Podcast from 2GuysTalking - What a time to be in business for yourself! Yet this is the very time when you need to look to the future when times will be better. Now is the time to start reaching your audience with your vision. And one way to do it is with public relations.small business, communications, public relations, how to, kent martin, 2guystalkingKent Martin via The 2GuysTalking Podcast NetworkHow ToKent Martin via The 2GuysTalking Podcast NetworkEpisode 1 - Public Relations (PR) What is It? - A Transcripted Podcast from 2GuysTalking - What a time to be in business for yourself! Yet this is the very time when you need to look to the future when times will be better. Now is the time to start reaching your audience with your vision. And one way to do it is with public relations.http://www.smallbizcomm.comSun, 03 Apr 2010 12:42:37 -0500